I blogged about a month ago about the new online magazine trend.  Well, today I’ve discovered two new publications that join Lonny, Rue, High Gloss, and Adore.  Check out Ivy & Piper started by two lovely ladies down under and Matchbook Magazine started by Katie Armour, Jane Lilly Warren and Fallon Hogerty!

Some snippets of the most recent Ivy & Piper (something’s wrong with my photoshop so I wasn’t able to crop the entire screenshot)

And a few from Matchbook